These Entrepreneurs Gamify Corporate Travel -- And Everyone Wins

A little over a year ago, Daniel Ruch was bemoaning the fact that his goals (which were based on EBITDA) made him very cost-conscious, but the sales team he managed was so focused on top line sales numbers that they had no incentive to optimize travel expenses if it affected their personal comfort or convenience. The result was mounting tension within the company — and Daniel set out to find a solution.